However, some niches that are popular in the USA and can potentially generate high traffic and conversions for a content locker are: Health and Fitness: This niche is highly popular in the USA, and people are always looking for ways to stay healthy and fit
You can create content that offers diet plans, workout routines, and tips for healthy living to attract visitors. Finance and Investing: This niche is highly lucrative, and people are always looking for ways to manage their money and investments better. You can create content that offers financial advice, investment tips, and budgeting strategies. Beauty and Fashion: This niche is highly popular, and people are always looking for the latest fashion trends and beauty products. You can create content that offers fashion advice, beauty tips, and makeup tutorials to attract visitors. Technology and Gadgets: This niche is highly competitive, but if you can create unique and valuable content, you can attract a lot of visitors. You can create content that offers reviews, tips, and news about the latest tech gadgets and devices. Gaming: This niche is highly popular among the younger audience,
And you can create content that offers game reviews,
tips, and walkthroughs to attract visitors. Travel: Travel is a popular niche, and people are often looking for tips and recommendations for their next adventure. It's important to note that there are many other niches that can potentially generate high traffic and conversions for a content locker. Ultimately, the key is to research and analyze the market demand, competition, and target audience to find the best niche for your content locker in the USA. Food and recipes can also be a profitable niche for content locking. People are always looking for new recipes and cooking tips, and they may be willing to complete offers or surveys to unlock exclusive content such as recipe ebooks, meal plans, or cooking tutorials.
To make money with content locking
in the food and recipe niche, you can create high-quality content such as: Recipe ebooks: Create a collection of your best recipes and lock it with a content locker. You can also include cooking tips, ingredient substitutions, and other useful information to make the ebook even more valuable. Cooking tutorials: Create video tutorials that demonstrate how to prepare your favorite dishes. Lock the videos with a content locker and offer them as a bundle.
Meal plans: Create weekly or monthly meal plans and lock them with a content locker. You can also include shopping lists and cooking tips to make the meal plans even more valuable. Kitchen tools and equipment guides: Create guides that review and recommend the best kitchen tools and equipment for cooking. Lock the guides with a content locker and offer them as a bundle. Here are some ideas for content that can be locked with a content locker in the Roblox niche: Roblox game guides: Create guides that provide tips and strategies for playing popular Roblox games. You can also include walkthroughs, cheats, and other useful information that can help players progress in the game.
Roblox game hacks: Provide exclusive hacks and cheats that can help players unlock special items or gain an advantage in the game. However, be careful with this strategy as providing hacks that violate Roblox's terms of service can lead to consequences. Roblox game mods: Provide exclusive mods that can enhance the Roblox gaming experience. For example, you can provide mods that allow players to customize their avatars, or mods that change the game's graphics. Roblox game assets: Create and provide exclusive assets such as skins, hats, or other virtual items that players can use in the game.
--------------------------------------------------------------------------------------------------------------------------------
+------Keyword In The URL - Set URL Structure------+
From WordPress, go to Settings > Permalinks. Then from the Permalinks Settings page, click on the Post name radio button.
Save the settings so you can edit the URL structure of all your pages to include their respective
keywords.
+------Keyword In The H1 Title Tag + Keyword In The SEO Title------+
--Keyword In The H1 Title Tag
Another important on-page ranking placement is the title tag. Make sure to include your keyword in this article.
--Keyword In The SEO Title
The first thing you're probably asking is this:
“What's the difference between Title Tag and SEO Title?”
Unlike the title tag, the SEO title won't show on your page once users visit it.
Instead, it will appear on SERPs.
in this example, I'll be showing you how to change the page's meta title using Yoast SEO.
On the page, scroll down until you see the Yoast SEO section. Then find the Google preview in the SEO tab.
Find the SEO title text bar and type in your preferred title for the page.
If you leave it blank, it will show your title tag as the SEO title.
But since we want to create a more COMPELLING and CLICK-WORTHY SEO title, below are some tips to help you get started:
• Keep it within 55-60 characters. If you exceed the character limit, Google would truncate the title with an ellipsis (similar to the screenshot of NYMag on SERPs).
• Highlight the benefit. What will readers learn about the post they're about to read from you, i.e. Best Gaming Chairs in 2021 for Relieving Back Pain?
• Elicit emotions. Use power words in your SEO titles to pull the heartstrings of people and lead
them to click on your page.
• Use numbers if applicable. If you have 1 0 tips in your content, mention the number in the SEO
title. Better if you can use prime and INDIVISIBLE numbers, i.e. 1 1, 27, 31, etc.
+------About meta descriptions------+
Nowadays, Google will use text from your content to feature as the page's description on SERPs.
So even if you fill out your meta description using your SEO plugin, Google has the right to ignore it and use a different text on your page as its description
on SERPs.
This is worth noting because you don't have to put as much energy into crafting meta descriptions unlike before given the situation. Focus on the other factors
featured in this eBook instead.
+------Related Keywords In Subheadings------+
Subheadings are the H2, H3, H4, etc. tags you use to group your content into different sections.
You normally start with the H2 tag, followed by the H3 tag, and so on.
Using these tags, you can enter your related keywords here.
The easiest way to find related keywords is by entering your target keyword on Google and scrolling at the bottom of the page to see search terms
related to your query.
These are the related searches for “best gaming chair.” Choose the most relevant ones from here to use as your H2, if you don't have your list of related keywords yet.
Let's say you click on “best budget gaming chair.” Scroll down SERPs to check out their related searches.
The keywords you'll choose here to use in your content should have an H3 tag.
Therefore, the order will look like this:
• Best gaming chairs (h1)
• a Best budget gaming chair (h2)
• Secret Lab gaming chair (h3)
Google favors structure in how you present your content. The information must be organized
according to subheadings to help Google understand its hierarchy.
+------Keyword In The First 100 Words------+
You want Google to know what your content is about. And you want to inform it FAST.
This way, you increase the content's chances of getting indexed on SERPs for your keyword.
There are many ways you can do this in the first sentence of the page. Here are a few examples:
• “So, you want to know more about [keyword]? You've come to the right place!
• “On this page, we'll learn more about [keyword], etc.”
• “A lot has been said about [keyword1 In this post, we'll be talking about things most people don't know about it.”
There are just ideas and you can make better ones yourself. You can mention the keyword in the second or third sentence as
long as it's still visible above the fold.
+------ URL Structure Optimization------+
Depending on the type of site you’re making depends on the URL structure you’re going to be using. However, I have a general rule of thumb that you want to use
a sort of filing system to create topical relevancy up and down URL hierarchies.
As an example, if I was doing an affiliate site for computer gaming products I could have -
/pc-gaming/chairs/best-chair-under-100/
Or
/controllers/ps4/custom-mods/
Or if we were doing a national lead gen site where we were optimizing URL structure for the US, we could do something like -
/plumbing/california/los-angeles/long-beach/
And we’d have pages up and down for each part of the hierarchy. This allows you to effectively
not even have to internal link pages (Though it’s advised to do so as you get to then use keyword anchor texts internally) as Google’s patents show they
group topics by the URLs as well
+------Keywords In Image Alt Tags------+
Mentioning keywords in image alt tags is another way to optimize your page for your target keyword.
However, you want to provide value to Google when writing alt text for each image. You don't just want to stuff them with the same keyword over and over. At best,
you need to describe what the image is about and only include the keyword if applicable and makes sense.
+------Internal Links (Silo Mapping/Clustering)------+
The beauty of internal linking is that it's EXTREMELY easy to pull off compared to other on-page tactics.
You need to properly plan for it to yield maximum gains, of course.
you need to know the principle behind it and why Google LOVES it.
Which pages should you build internal links on?
You can't just insert internal links at random pages and expect a jump in organic rankings and traffic instantaneously!
For example, the more content you have about gaming laptops, the more reason Google would consider your site as an authority about gaming laptops.
Under “financial services,” which is the site's main topic, there are three subcategories:
1. mortgage booking
2. financial, planning
3. accounting
All three are your target pages. These are pages you want to rank on Google for their keyword.
Below each target page is supporting pages. The mortgage booking page has three supporting pages:
1. property investment loans
2. home loans
3. mortgage refinance
Now, if you link out to irrelevant pages in your silo, it dilutes the authority it once possessed. So it's in your best interest to interlink pages within your
site that are related to one another.
With all that's been said, here's the short of it:
• Identify target pages of your site and link them to your homepage and vice-versa.
• Create supporting pages that link back to a target page.
• From your target page, link out to these supporting pages.
• Create as many supporting pages for your target page.
• Create as many silos for your site!
If you have a site with lots of pages and articles, you can use Link Whisper to help you determine which pages must have links pointing to other
pages on your site.
+------ Outbound Links ------+
Outbound links help Google validate your content's topic. Google then indexes it to the appropriate search term! Here are a few tips you
need to consider when linking away from your site:
• Never link out to direct competitors! If your keyword is “best vacuum cleaner for home,” don't link to pages with the same target keyword.
And don't link to pages from sites that share a similar topic with you.
• Only link out to pages that provide additional value to your content and audience. Aside from linking affiliate pages to vacuum cleaners, you can link to a
page that talks about the benefits of vacuum cleaners. This supplies additional information about vacuum cleaners that could help them better understand why
they need them.
+------ HTTPS ------++
This has nothing to do with using keywords on your page and more about getting people to trust your
site. And trust starts with enabling HTTPS on your site.
If you visit an HTTPS-enabled site, you will see a padlock icon on the URL bar just beside the
address. Click on it to find out more information about the site.
+------ Content Optimization ------++
It's one thing to observe the basic onpage practices above. You SHOULD observe them if you want your site pages to get even near the first page of Google.
However, optimizing for specific keywords is a different ballgame. You can't rely on the basic principles of onpage SEO to get your pages to rank on top af
organic results.
+------ Refine Content Based On The Keyword Intent ------+
Search intent refers to the reason why a user searched for the query on search engines.
This is VERY IMPORTANT for two reasons:
1. Google strives to provide the best possible content for every query. If the content doesn't answer the question posited by the query, it won't rank
it very high on SERPs even if it is
optimized at the right places.
2. Visitors will leave your page if you don't get straight to the point with your content.
To further understand how keyword intent plays a role in both reasons, below are its four types:
• Navigational - Queries searched by people to find the URL or page of the brand or company's site, i.e. Nike basketball shoes, American Express login, etc.
• Informational - Keywords that ask a question about a topic, i.e. benefits of wearing the right basketball shoes, how to mine bitcoin, etc.
• Commercial - Keywords that users type to help them research a topic and make the best decision based on the gathered information, i.e best basketball shoes
for kids, best credit cards to build credit, etc.
• Transactional - Terms people search for ultimately making that purchase, i.e. basketball shoes for sale, buy bitcoin with a credit card, etc. From a content
perspective, the intent gives you a general idea of what people want to see when searching for a particular keyword.
Knowing the intent allows you to go straight to the point in your writing. If you don't provide the right information that aligns with the keyword intent,
visitors will leave faster than they entered your site!
All your content pieces must serve a specific purpose on your website, whereas:
• Informational - help educate users about your site's topic by answering the 4 Ws (what, why, when, where) and 1 H (how). After reading your content,
users should sign up for their mailing list or click a link that leads to a relevant page with a commercial intent keyword.
• Commercial - provides users with review and comparison posts about products or services in your niche/topic. The goal is for them to decide which among
the products/services is the best one for them based on the criteria you'll list down in the content.
• Transaction - directs to a landing page on your site with the sole purpose of converting visitors into a customer or clients.
+-----------------LSI Keywords------------------+
There are different terms used to describe what LSI or latent semantic indexing keywords are. Some refer to these as TF-IDF or
term frequency-inverse document frequency keywords.
But what's great here is it tells you:
• How many times you mentioned the keyword on your page
• The suggested number of times you should mention it
• How relevant the term is to the keyword
• How many times you must ADD or REMOVE the term in your copy!
To effectively use LSI keywords in your content, you can follow these tips:
• Use LSI keywords naturally in your content: Make sure to include LSI keywords in a way that flows naturally in your content. Avoid stuffing keywords or forcing
them into your text.
• Use LSI keywords in headings and subheadings: Including LSI keywords in your headings and subheadings can help signal to search engines the main topic of your
content.
• Use LSI keywords in image alt tags: Adding LSI keywords in the alt tags of your images can help search engines understand the context of your images and improve
their visibility in search results.
• Use LSI keywords in meta descriptions: Including LSI keywords in your meta descriptions can help improve the click-through rate of your content in search results.
Remember, the key is to use LSI keywords in a way that is natural and adds value to your content. Overusing them or using them in a spammy way can actually hurt
your search engine rankings.
+-----------------Structured Content, Data & Schema-----------------+
The schema you need to use for your content depends on your target keyword and the ranking of the page for it on SERPs.
If your keyword is “recipe for macaroni salad with shrimp,” expect the page ranking for it to use the Review schema
You can set the default schema markup pages using plugins like Yoast SEO. You'll have to purchase the paid version to be able to gain
full control of editing the Schema markup for each page.
But you can also use the Schema Markup Generator by Merkle.
If you don't mind manually doing this for all your pages, then using this method is applicable regardless of what website platform you're using.
+-----------------Page Speed-----------------+
Google already said in 2018 that load time was a ranking factor, and in our testing, they were
right for once.
As of writing this, Core Web Vitals has been announced to be a part of Google's ranking factors in
May 2021.
Below are ways you can get your site's speed up to snuff:
-------------Find a Reliable Hosting Provider
Your chosen web host is a big part of how fast your site's going to load.
https://wpx.net/
https://kinsta.com/
https://pantheon.io/
--------------Set Up A CDN
Here's how it goes:
• A visitor from Asia goes to a site hosted in the US.
• Normally, the visitor will load the site by getting the files from the US servers.
• With CDN, the visitor will get the site files from the datacenter near Asia.
• This also applies to visitors from different regions and countries, i.e. site visitors from
Europe will load the site from a datacenter near Europe.
-----------Cache Your Pages
to make loading your site much more efficient, you must use a caching tool.
https://wp-rocket.me/
------------Compress Image File Sizes
Image-heavy websites, i.e. e-commerce sites, have their work cut out for them. Since
high-quality images have a large file size, these sites take much longer to load compared to
others.
---------------Use Lightweight and Responsive Theme
• GeneratePress
• Astra
• Neve
• Hello Elementor
-------------------Prevent JS That You're Not Using on Your Page from Loading
And the biggest problem? It's difficult to remove them from loading on your site unless you know your way around coding and web development.
Worst case scenario is you have to hire someone who will do the job for you..
...or you can download a plugin like --- Perfmatters -----to manually remove each of the unnecessary files from loading on the page.
Here are things you must from here:
• Identified pages you want to rank on Google.
• Run each one of them on Google PageSpeed Insights and look at the unused files that you must remove.
• Purchase a copy of -Perfmatters- and install it on your WordPress site. (There's a free alternative of Perfmatters called --Asset Cleanup--. It works the
same way as the other plugin, but I'll be showing you Perfmatters here since I'm more familiar with it.)
• Go to the page while logged in to your site and click on Script Manager on the top part of the page.
• From here, you will see files you can prevent from running on the page. Refer to the results from google PageSpeed Insights to determine which files these are.
• You have the option to disable the page on this page only or site-wide. If the latter, you can also enter exceptions where the file will run on your site.
Since getting a better score on your site's Core Web Vitals will be a ranking factor soon, the gains this simple task could do for your page and site are MASSIVE.
------------------Set Up Your XML Sitemap Properly
The easier way for search spiders to crawl your site is through your XML sitemap.
That's why you need to set up a sitemap ASAP, which is easy to do if you're using a plugin like--- YOAST SEO ----
By turning it ON, it will create a file in your site where search spiders can acces‘s its sitemap.
However, there's still one step left to do after creating your sitemap:
Go to Google Search Console and submit the URL of your sitemap there.
------------------Ensure Low Click Depth
Here's how it works:
• The homepage has a click depth of 0.
• Page A with a link from the homepage has a click depth of 1.
• Page B with a link from Page A but no link from the homepage has a click depth of 2.
• Page C with a link from Page B but no links from the homepage and Page A has a click depth of 2.
• HOWEVER, Page D with a link from Page C AND Page B but no links from the homepage, and Page A
has a click depth of 2.
As you can see, click depth will depend on whether it has a link closest to the homepage or not.
Therefore, the goal is to make all your pages have a click depth that's less or equal to 3. This
makes it easier for search spiders to crawl your page.
-----------------------Eliminate Broken Links
Below are tips for fixing broken links:
• For broken internal links, identify if the page is deleted or changed its URL. If the former,either remove the link completely or link to another
page in your site that talks about the same thing as the broken page. If the latter, replace the incorrect URL with the correct one.
• For broken external links, replace them with similar content from the same site or a much better
one.
------------------------Use Robots.txt
To help search spiders crawl the right pages on your site, you have to tell them which pages on your site to NOT CRAWL.
For instance, you don't want to rank these pages on search engines:
• Log-in page
• Terms and Conditions
• Privacy Policy
There are lots of other pages you don't want Google to crawl because they don't offer any value to searchers.
From here, you reserve your crawl budget on pages that you want Google to rank!
But if you're using Yoast SEO, you can create the file straight from your dashboard.
If you want to “disallow” a page, i.e. search spiders should not crawl this page, enter “Disallow:” and
the URL string of the page. Then save the changes that you made here.
Disallow: /thank-you-for-commenting
--------------------- Use "Noindex" Meta Tags.
If “Disallow” prevents a page from being crawled, then “Noindex” prevents it from being INDEXED. These commands help inform
search spiders what to do with your pages, which is in line with conserving your crawl budget on more important pages on your site.
But fear not - there's still a way for you to noindex pages. You just have to do this on a page level using Yoast SEO
--------------------- Audit Redirects
You can just create a redirection rule so that a broken link goes to a working URL with similar content to the broken page. Imagine the
hours and days saved by using this especially if you have thousands of links to redirect.
Among the different tools you could use for redirection, the --WP 301 Redirect plugin--- for WordPress is one of the better ones.
---------------------Resolve Duplicate Content
Here are examples:
• https://exampIe.com/example
• https://exampIe.com/example?string
• http://example.com/example
• http://www.example.com/example
Once you have identified the duplicate pages and the original version, here are things you can do:
• Add the reI=canonicaI attribute on the original version. This informs Google that all pages with different URL variants are mere copies of the original.
But unlike redirection,the reI=canonicaI attribute is merely a suggestion to Google - the search engine could still index the duplicate URLs.
• Redirect duplicate versions to the original one or the page you want to rank on Google. Therefore, instead of these pages competing against one another
on SERPs, you get to consolidate them and transfer all the authority from these versions to a single one. You can do this using a redirection plugin and
entering the variants one by one to point to the original version. Compared to reI=canonicaI, this is the better option especially if search engines are
ranking the duplicate version instead of the original one for some reason.
----------------------Fix Keyword Cannibalization
Here are things you could do to these pages:
• Combine - If the pages are essentially talking about the same thing, you can just combine them into a single page. This way, you create a much more
comprehensive page about the topic, although you'll probably have to expand the post to make it more complete and tie the loose ends. Make sure to simply transfer
the content of the thelower-ranking page to the higher-ranking one - don't create a brand new page when combining both! You want to leverage the page's
existing position on SERPs instead of starting back from scratch!
• Delete - This option should only be chosen if the other ranking pages contain obsolete information or they no longer deliver value to your audience.
Examples of these pages are giveaways, personal musings, and content that isn't reflective of your brand anymore, etc. Ideally, you still want to SALVAGE
them by updating and combining them with the other ranking pages - the fact that its ranking means Google sees value in them. However, if you simply don't see
any value on the page, then proceed with deleting them.
• Redirect - Redirecting is the MOST IMPORTANT step after doing either of the two above. Once you've combined the content on the page OR deleted the
lower-ranking page, redirect the deleted URL to the updated version. The fact that the URL was ranking before you combined/deleted it means there's still
value to it from a SERP standpoint. Therefore, you need to redirect the URL and transfer its authority to the new one. This could help boost the updated page's
authority and increase its organic ranking soon.
------------------Beef Up Your About Page
The About page is an opportunity to make a good first impression on your first-time readers. Here,
you should answer the following questions:
• Who are you?
• What do you do?
• How did you get to where you are today?
• Why should people care† (VERY IMPORTANT)
The idea behind an About page is to lift the curtain and let them in on the inner workings of your
site or business.
You want them to know you on a more personal level and for you to show a different side of yourself
as opposed to what they see on your content.
When it comes to great About pages, I turn to Spencer Haws of Niche Pursuits as the page you want
to replicate on yours.
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